Jennifer Garcia's Talk Topics for CCBC Women's Expo

Greening Your Marketing

Whether you're an actively green business or a business owner who is concerned about the environment but not sure how to be green, there are ways to green up your business marketing. Marketing the green way is easier than you think, and very likely you are already taking steps toward it without realizing it. This talk will present an overview and participants will be given a means to learn more.

Location: CCBC Campus Gym -- Back Wall, Minding Your Business Section

Times: Saturday, March 13 at 12:45pm and Sunday, March 14 at 2:45pm

How to Make Your Graphic Design Flourish

Business owners often say "I know what I like" but do you know what your audience likes and why? No matter how attached you may be to a design idea, what really matters is what is going to bring you business. Learn about what works and mistakes to avoid. This talk will present an overview and participants will be given a means to learn more.

Location: CCBC Campus Gym -- Back Wall, Minding Your Business Section

Times: Saturday, March 13 at 2:15pm and Sunday, March 14 at 11:30am

The Nuts and Bolts of Graphic Design

Whether working with a graphic designer, printer or sign shop, there are some terms and concepts you need to understand about graphic design. For example, do you know the difference between CMYK and RGB, JPG and PDF, 72DPI and 600DPI? If not, you need to hear this talk! This talk will present an overview and participants will be given a means to learn more.

Location: CCBC Campus Gym -- Back Wall, Minding Your Business Section

Times: Saturday, March 13 at 3:45pm and Sunday, March 14 at 1:15pm